This Bologna-based company in Borgo Panigale has made tradition a key component of both its corporate image and its entire way of relating to the global motorcycling community.

Tradition, of course, sometimes has to adapt to the times, but in competition and on roads all over the world Ducati has always known how to come up with products of stunning authenticity and simplicity, flanked by painstaking attention to the development of new ideas and concepts that are always in keeping with the philosophy that makes Ducati motorcycles so special.





The task of the Ducati Museum is to tell this story, to let people discover (or rediscover) what has made Ducati so famous and so loved.

Ducati factory and museum tours need to be booked and conducted by a Ducati guide.